Posts Tagged ‘advertising

Ghost Writer


You may well wonder with the number of ‘ghost-written’ blogs being presented. You know, ghost-writers? People who will, for a fee, write an article on any subject for another person to take credit for. Ghost writer.

There’s nothing wrong with this, per se, sometimes we go on vacation or are hospitalised and we don’t want our readers to be aware of our ‘disappearance’, so we hire a writer to bring a subject to life and dazzle our readers; the difficulty I have in this, is it’s not being honest.

Our readers think we are brilliant (do so!); they have come to enjoy our take on life not just to read for reading’s sake! (Or, at least I HOPE that’s how you come to read my stuff…) I’m not speaking of guest bloggers, those are awesome and bring a different outlook, (usually); a refreshing view, if you will. No, I’m speaking of those who, with a little manipulation and understanding of algorithms and ‘key-words’ pay writers to come up with original content to wow or impress their readers, only it’s not THEM who is/are doing the impressing.

It’s cheating, and I’m not a fan. I read blogs because I want to hear other opinions and get new ideas, not to get ‘high ranked words’. I like to hear a ‘voice’ come through, and having ghost-writers avoids the personality and just spits out regurgitated mumbo-jumbo.

Oh, most of those blogs are interesting, sort of, but they’re usually flat, because the ghost-writer has no ‘stake’ in the content. The fees paid, typically don’t equate to a high-level of intellectual involvement, just a quick jotting of words; and often times don’t ‘sound’ like what we’ve come to expect. (Although, with a few blogs being totally ghost-written, one may never become aware of this.)

I have recently taken on a few of these assignments, to ghost-write blogs for those without the time or ideas to fill their daily requirement and I must say they are a rude lot!

They demand a certain length for a paltry fee, and let you know that it will be unacceptable if it comes in at this length. They actually want it longer, but aren’t willing to cough up extra pennies to pay for the work.

They also are cagey about requesting the use of ‘key’ words. This is when you are aware you are writing for a client who is a taker. Someone who has figured the system out well enough to earn an income off of people simply clicking ad buttons on their blog that only reflects the top 100 ‘key’ words, although, the content might be great.

Again, it’s not that I’m against people benefitting from a flawed system, (how do I jump onboard?) it’s that I despise someone taking credit for something they haven’t done! Or, maybe I hate the fact that we can be duped so easily. (I say we; even though I am guilty of writing some articles, I still don’t know for WHOM I wrote them…)

So WHY do I (and other good writers) do it?

The money. I need the extra income due to some interesting developments in my personal life. (Nope still married, sorry dudes…lol). Others may want a vacation and sales give them disposable income; others may find expenses mounting and need the income; or an unexpected bill (my case). I’m not knocking the practise; just …why not admit: Written by… For…; would it be so wrong?

So, enjoy well written blogs but don’t despair over not being as ‘perfect’ or as ‘awesome’ as some – chances are it’s a community effort…

Me? I’ll keep writing whatever pays, (yup, willing to prostitute my writing – I like writing too much not to), I’ll just remember what I read may not be what the blogger actually wrote…

Now to look at these reviews and see which products I’m going to pretend I’ve used and write a glowing, or scathing, report for…

preferring the truth,

PS: Yep, I wrote this… think I ought to hire someone else?




I have been able to read a few of the blogs I follow (Not all; I’m just gettin’ back, ya know; I’m moving as fast as I can! lol) and I have noticed the ad space they (WordPress) alerted me was now going to be attached to my posts and, presumably others as well.

Now, I’m not sure if the people who pay for these ads to be placed are actually getting their monies worth. I say this as the few blogs where I noticed the content of the ads did not fit with MY interests and I am QUITE CERTAIN did NOT fit with the blogger’s ideals either.

Not often you see “Girls Girls Girls – Cute, Sexy, blah blah” on a Christian site. (I say not OFTEN because, well, some are simply covers for their nefariousness…) But, still these particular blogs are not the type of site that leads me to even question their sincerity in their belief and walk with the Lord God.

So, now my question is this: If we click on those ads, does the company MAKE money, or is that when it must PAY WordPress for the placement? If the latter, I’m all for getting the word out that you should click the heck out of these ads without any intention of buying/viewing/or sending money to them in any way. That way, WordPress is being paid; the company who insists on presenting these ads is penalised (they believe if one-hundred persons click, 2 must surely spend) and usually the spending of those two persons will pay for another thousand or so ads. So, click a thousand times, the company has to pay WordPress, and hopefully, they will “PAY” closer attention to the placement of their ads!

If the former, and the company MAKES money and WordPress loses it, then don’t do this! We want WordPress to earn! (Or at least I do.)

I have never been a fan of ads, but the ones that are being delivered lately are all about sex. I am not against sex. I have a lot of fun with it. (You’ll find that most Christians (generally) have a very fulfilling sex life!) But I’m still against ads depicting young, naked girls strutting their birthday suits to a banner screaming ‘sluts r us’. They (WordPress) promised ‘tasteful, appropriate ads’; what they failed to include is that their idea of tasteful or appropriate is being judged by a 50-year-old perverted sex-offender still residing in jail for his last offences.

I noticed in the few groupings where I took the time to look, there are four ads in a checker-board style grid, each with a different ad. Three of the ads were for sex-offers, one was for another type of product. In at least four of the sites where this popped up the three ads were all the same, and the fourth is the one that changed. These were all found on Christian blogs. Maybe God is testing the weak?

Not a fan of the new ads unless we get an opportunity to, at the very least, choose ‘types’ we don’t want to see; ever.

Water Buffalo Lodge

Flintstone’s Water Buffalo Lodge

Ads: the bane of existence. We need them to inform us of products or services we might otherwise not use or meander through life without. Right back to the stone age, think about it – without signage (advertising) how would Fred Flintstone or Barney Rubble be able to tell the Buffalo Lodge from the Bowling alley? And where would they park?

graphic depicting Flintstone's Bowling Alley with parking!

Flintstone’s Bowling Alley
with parking!

We need to have advertising; as obvious as that sounds. The difficulty is in the greed associated with the advertisement. If we can mitigate that, and be happy with a slice of the cake instead of all seven-layers, we might just strike a happy balance between my interest in viewing your ad and your insistence that I click it.


There’s a little (or BIG) box at the bottom that may or may not contain advertising – I really don’t know – I don’t control it. But when I clicked to find out what it was, this is the blurb shown:


The site you just visited is part of
There are two reasons why you might see ads on a site:
The site is part of the WordAds program and has elected to show ads to earn money from their site.
The site is one of the sites hosted on that has not purchased the No Ads upgrade, and we are running ads to cover the costs of operating the site for the user. We run these types of ads sparingly in an attempt to interfere as little as possible with the experience of reading a site. There’s more info about our approach to ad serving in this blog post.
In both of the above cases, the ad you saw could be coming from a number of ad partners including, but not limited to: Sharethrough, Visible Measures, or AdSense. The ads change depending on factors like your location and the type of site you are visiting.
If you are a user and you would like to permanently remove all ads from your site, please take a look at our No Ads upgrade.
If you saw an inappropriate ad, please report it to Please include the address of the site (e.g.,, the date/time the ad appeared, and a screenshot of the ad.


Now, okay, I am in agreement. If I am not paying for the site, ads are a way for WordPress to help mitigate their costs hoping readers will press the advertisement they place below (HOPEFULLY) my content. Really though, what say do I have of where they place it or what it will promote?

I am already involved with another site that espouses so much rhetoric about how they do NOT want ‘inappropriate’ ANYTHING and yet, I have not seen one advertisement directed at me (because they say they are all algorithm’d to show ONLY what our interests are). What am I treated to on the sidebar of advertisements? Whores plying their trade. Or young Asian (insert nearly any ethnicity here) girls. Or sexual aids; ads to videos that of course I want to view – after all they are aimed directly to/for ME!

So, for one, I hope that these ads will be more tasteful and none that make me decide I shall have to remove my blog. No, I’m not a prude, but if I don’t ask to see it; or give an indication that it is within my interests, then, presumably it is not in my readers interests either. I could be wrong. I apologise if I am.

What prompted me to motion, though, is the hoops they (WordPress) expect you to jump through to report offensive advertisement.

I believe if WordPress is ALLOWING these ads then they’d better do some diligence in keeping records of which ad was placed with which blogger and when.

I feel that reporting an offensive advertisement should include the site it was viewed on, (that makes sense). You should include the day and approximate time you viewed it. But as for a screen shot? No offense but that is asking for a casual viewer to do WordPress’ work for them. They hired the ad; they took their money; they set up the rotation for them, chances are they already KNOW what ad is getting the complaints.

Anyway, sorry that you will be plagued by ads in that little square, (according to WP, ‘not often’), because I simply cannot afford to pay for a no-ad blog. And do please report offensive ads.


Is this not My Father’s house?
And Yet you are making it a Den of Thieves. (Paraphrased) 

As I was praying this morning I had two profound thoughts come to me.
One:Would I sacrifice my children for God as Abraham so willingly was prepared to do?

“Anyone who loves their father or mother more than me is not worthy of me; anyone who loves their son or daughter more than me is not worthy of me.

This will be studied deeper when I’m ready (or God says I’m ready.)
and Two:
Webpages are a great way to sell things. Good, bad or downright nasty.

They are an incredible source of information. We can reach millions with our ideas; words; thoughts; products. Without hardly trying.

But how many webpages have slipped into the ‘money-making’ guise? I use the term ‘guise’ because so many pages are touted as being informational; inspirational; humorous; expert advice etc…

Using a search engine, you search a term and up comes a page. Usually thousands, but only a very few actually contain what you are seeking.

You chose one of the results, click through and then spend at least a minute scanning the page for the article, wondering all the while, as you re-check the URL, “I thought it said there’d be a devotional on this…OH Here it is! Wow, that’s a lot of advertisement!” 

these I will bring to my holy mountain
and give them joy in my house of prayer.
Their burnt offerings and sacrifices
will be accepted on my altar;
for my house will be called
    a house of prayer for all nations.

Has this house, which bears my Name, become a den of robbers to you? But I have been watching! declares the Lord.

Jesus entered the temple courts and drove out all who were buying and selling there. He overturned the tables of the money changers and the benches of those selling doves. “It is written,” he said to them, “‘My house will be called a house of prayer,’ but you are making it ‘a den of robbers.’

On reaching Jerusalem, Jesus entered the temple courts and began driving out those who were buying and selling there. He overturned the tables of the money changers and the benches of those selling doves, and would not allow anyone to carry merchandise through the temple courts. And as he taught them, he said, “Is it not written: ‘My house will be called a house of prayer for all nations’? But you have made it ‘a den of robbers.’”

When Jesus entered the temple courts, he began to drive out those who were selling. “It is written,” he said to them, “‘My house will be a house of prayer’; but you have made it ‘a den of robbers.’

I understand as webpages grow more popular they cost more to maintain and money has to come from somewhere. So they add a dozen or so ‘stalls’ to the outside of the ‘building’ in the inner ‘courtyard’. Every click brings a penny; every purchase brings a higher percentage of the pie.

Now that little home town corner where everyone gathers to share is a little busier. The main ‘newsletter’ is somewhere on the page, usually in the form of a clickable link to yet more ‘stalls’ on the second ‘floor’, as if by clicking through you have somehow become a ‘chosen’ visitor.

But, who is that person? We’ve never seen them before.
“Oh, no, they’ve been brought in to make things run smoother; to streamline the process. they have a lot of good ideas!”

You look around for a friendly face, but there doesn’t seem to be one. Puzzled, you go back to ‘search’ and try again. Unfortunately, it rarely changes.

Again, I understand the need to earn money to pay the bill so others may enjoy your site and you can reach millions more. I really do. So does God.

A worker is worth his keep. 

“Do not get any gold or silver or copper to take with you in your belts— no bag for the journey or extra shirt or sandals or a staff, for the worker is worth his keep.

I ask you to receive her in the Lord in a way worthy of his people and to give her any help she may need from you, for she has been the benefactor of many people, including me.

So, is it right to line our webpages with advertising? I don’t know. WHY did you start the webpage to begin with? Did you have a clear goal of earning money? or was it started as an outreach? Did you prepare the way before you opened for business, by ensuring you were under the umbrella  or did you go it on your own, hoping your ‘best intentions’ would bring approval? 

With this in mind, we constantly pray for you, that our God may make you worthy of his calling, and that by his power he may bring to fruition your every desire for goodness and your every deed prompted by faith.

Does the fact that you’ve grown so large validate your ‘intentions’? Do you see the ability to earn an income via the advertisements as ‘earning’ your keep?

I don’t know. I haven’t got any of the answers; God does. What I do know is as I was in my prayer time this morning, (which, BTW, I shall be returning to shortly) I felt prompted to write this in response to hearing (reading) that my ‘chosen’ devotional site has been ‘lost’. (Something to which I can totally relate.)

They are in the process of rebuilding it, and don’t get me wrong, it is an INSPIRATIONAL devotional site. Some devotions I ponder for days, others I disagree with. That’s okay, a devotion is supposed to make you think and focus.

But as I read the words that they didn’t have a saved copy of their mailing lists or a backup of the site in its entirety, this just flowed through me and I praise God and the Holy Spirit for it. I still don’t know what to make of it. I hope and pray it reaches the person or group it is suppose to. Maybe it’s me. I don’t know.

Father you call some to be preachers some to be laymen, but all to the belief and faith in Your Son, Jesus Christ. Thank you for your unfailing presence. I don’t know yet why these words and thoughts were calling so strongly that I had to put them to ‘paper’, but I trust and know You do. I pray that if they were meant for anyone in particular, they hear and understand your gentle nudge. If they were meant for me, I pray I unclog my mind and understand and listen. You are an awesome God. THE awesome God. Thank you, In Jesus’ name, amen.

luv khrys…

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