Quiet My Barking Dogs
Posted March 8, 2014on:
- In: Learning Curve
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I’m hungreeeeee now!
Recently at work I’ve been working with two new products at work that went through the naming process. To those of us on the outside it can often be mysterious on how product names are selected. A bunch of hipsters sitting in a circle throwing out ideas? A bevy of focus groups weighing in with a statistician holding a clipboard nearby? It’s a mystery.
One product, Hush Puppy shoes has an interesting naming story. The line of semi-casual shoes made by Wolverine Worldwide was first developed in the late 1950s. While they were trying to develop the name, sales manager James Muir was on a trip in the south and had a meal that included the balls of fried dough called hushpuppies. When he asked how they got the name, he was told that they were thrown to barking dogs to quiet them. At the time there was a popular…
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