Testimonials For SEO – Don Charisma’s Guide To SEO

Posted on: March 7, 2014

  • In: Learning Curve
  • Comments Off on Testimonials For SEO – Don Charisma’s Guide To SEO

Lengthy, but lots of nuggets!

Don Charisma

As someone who’s built many websites, I’ve often been called upon to include testimonials. Why ? Well there’s a certain class of customer who will look for testimonials. Testimonials are a way to develop trust with customers, and trust is part of promoting. A testimonial is psychologically a form of “social proof”, like, if other people reckon he’s good then he must be. So testimonials are important to businesses for these reasons.

In promotion and of advertising, a testimonial or show consists of a person’s written or spoken statement extolling the virtue of a product. The term “testimonial” most commonly applies to the sales-pitches attributed to ordinary citizens, whereas the word “endorsement” usually applies to pitches by celebrities. – source: wikipedia

I was recently asked if I would prepare a testimonial for one of the guys who trained me as a diving instructor, he’s a PADI course director. He’d recently…

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