The Problem With Early Reviews

Posted on: September 28, 2012

Although I think most of that is a cop-out. If you haven’t had the object long enough to form an opinion, SAY SO. And then continually follow up until you DO have an opinion… but, that’s MY opinion… (tried to comment… how come I can’t?)


I’m going to let you in on a little secret: most of the reviews you read online are performed in a manner that you, as an intelligent consumer, would find abhorrent. I’m not naming names nor am I pointing fingers, but aside from a few very specific cases, your vision of a highly-experienced tech journalist sitting down at a workbench next to a Faraday cage and a drop test station is pretty much fiction.

This is a little bit of inside baseball, so bear with me or skip reading this.

First, I want to talk a little bit about the reviews cycle. This is the plan PR people have when sending out items for review. For years, that plan was simple: you fly to New York, drop off a few devices, fly back. All the print media there would futz with things and the go to press. This gave reviewers…

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